The CAN-SPAM Act sets the rules for commercial email in the United States. VOS Marketing designs its data and campaign practices around these core requirements:
- Accurate headers: "From," "To," and routing information must accurately identify the sender — no falsified or misleading origin data.
- Honest subject lines: Subject lines must reflect the actual content of the message, not a bait-and-switch to boost open rates.
- Clear identification as an ad where applicable, and a valid physical postal address included in every message.
- A working opt-out mechanism that's honored within the legally required window after a request, with no cost or additional steps required from the recipient.
- Monitoring of third-party senders using our data, since responsibility for compliance can extend beyond the original sender.
What This Means If You Buy Our Data
The lists we provide are sourced to support compliant outreach, but compliance during your actual campaign — honest subject lines, working unsubscribe links, accurate sender information — is your responsibility as the sender. We're glad to advise on best practices before you launch.
This page provides a general summary of our practices and is not legal advice. If you plan to run commercial email campaigns, confirm your own compliance obligations with qualified legal counsel.
Questions about compliant use of our lists?
We're glad to walk through best practices before you launch a campaign.
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