Digital Marketing

WHY GO DIGITAL

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Search Marketing

SEO is a way in which website is optimized for better Search Engine Visibility. SEO makes sure that BRAND comes up on all the relevant web searches which might be initiated by a prospective customer. SEO looks at a long term goal of constantly being in the front page and eyes of the prospects.
“The three essential elements of an effective SEO are
effective communication, useful information and high
quality backlinks”

Content Marketing

Content Marketing Looks at positioning the brand as a thought leader in the industry vertical we are working on. It would be the basis of inbound marketing which would hold strong for years on end and has the capacity to take the brand to a leadership position in the market.
“Content-based marketing gets repeated in social media
and increases word-of-mouth mentions; it’s the best way
to gather buzz about a product”

Analytics & Measurement

No Digital activity is relevant if it’s not measure and an intelligent report be furnished.
1. Monthly Website Audit Reports
2. Monthly Social Audit Reports
3. Website Traffic Reports
4. Link building Reports
5. Social Engagement Reports
6. Whitepaper Download Report
The complete execution of the strategy would look at bringing about ROIs in the form of the right kind of traffic and lead conversion, which eventually can be converted to opportunities